Audi S4 Wagon
, Posted by R.Jansen at 11:55 AM
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| Even as most of the rest of the U.S. auto industry is still licking their wounds and hoping the recession is finally over, the good news just keeps piling up for Audi. Now, the Audi S4 has been named Esquire magazine’s 2010 Car of the Year. The magazine raved that it is “the most joyous, breathtaking, sophisticated (and, get this: attainable) car you can buy,” selecting it over other finalists including the Ford Mustang, Buick Regal, Porsche Boxster and another Audi, the A8. Esquire waxed about S4’s new six-cylinder engine, its “alert and precise” handling and the fact that it can be had for a mere $45,900. But in doing so, the magazine paid homage to more than S4. Recognizing that the car really is just one result of a long arc of improvement for Audi, its vehicles and its brands, Esquire’s Sam Smith observed: “Just ten years ago, picking an Audi would have been a stretch. Following more than a decade of inconsistent sales and faced with flourishing competition and few outstanding cars, the brand was badly in need of reinvention. So it reinvented itself. Audi eyed the market, spotted a few holes, and set about filling them.” And this year, in the US market, Audi had its best first-half sales ever, and executives believe they’re on their way to a record year here. Every little bit helps. |
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| Audi S4 Wagon |
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| Audi S4 Wagon |
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| Audi S4 Wagon |
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